skip to Main Content
The Weekly Crunch | CrunchyTales

The Dreamer, The Realist, The Spoiler

< 1 min read

What if we all set out to “plus” everything we did? Think about your own product or service: once you think you’ve nailed it, how can you “plus it” to make it even better? How can you enhance your everyday experience, your relationships, your projects? Walt Disney was talented in discovering creative ideas and converting them into reality. He used to encourage his team to think bigger and more creative by telling them to “plus it”. He used to say: “there were actually three different Walts. The dreamer, the realist, and the spoiler. You never knew which one was coming to the meeting”.

Walt Disney’s “Imagineering Strategy” was highlighted and modelled later in 1994 by NLP expert Robert Dilts. In this three steps method, the team reaches a solid creative idea with an action plan to apply it. The first stage, in which The Dreamer comes up with the biggest and wildest ideas, focused on the creative aspect and sharing creative ideas and solutions. The second stage makes The Realist to be focused on reality and how to turn the idea into an action plan. Finally the third stage. It’s the time when The Critic or The Spoiler aims to identify the weakness in the idea and overcome it in the final plan. So, it doesn’t matter if you feel stuck in your life or simply deflated because of your own particular circumstances. If you can dream it, you can do it. Team up with like-minded people, apply his method. Results will come.

Back To Top

Learn how to make the most of your midlife journey. Get your Free Pocket Guide on “How to Age Playfully”


Learn how to make the most of your midlife journey. Get your Free Pocket Guide on

Free Pocket Guide | CrunchyTales

"How to Age Playfully"