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Chic Pyjamas | CrunchyTales

Why Chic Pyjamas Are The Modern Indulgence

3 min read

There was a time when pyjamas were meant only for private moments. Nowadays they have evolved from sleepwear that one should never be seen in outside of the house, to normal everyday clothing that can be worn on the street, at the grocery store, or even for casual dinners. We are not suggesting you go out in pyjama -as many stylists have recommended in the past few seasons- but we can’t deny there are some night time attires that are so chic they make us want to wear them all the time. 

Made in luxurious fabrics, elaborate patterns, saturated colours and comfortable silhouettes the modern pyjama has the power of making us feel sexy, playful or just comfy having a quiet evening in or a lazy Sunday morning for some indulgent moments.

It was Coco-Chanel In the early 1900s the first designer who created attractive and elegant pyjamas for women, persuading the ladies that they could be worn with as much comfort and beauty as the traditional nightgown. Since then, it has been the best friend every woman would like to go to bed with. 

The luxury brands we love

As ‘staying in is the new going out’ why not to treat our selves with something special? In the end, pretty pyjamas are also a reminder to slow down and intentionally take care of ourselves. In case you believe midlife is the right time for you to deserve a bit of a luxury, or you simply want to step up your pyjama game, we round-up our favourite nightwear labels specialising in printed silk sets, sure you will find the right one for you. 

Violet & Wren

Violet & Wren was brought to life in 2015 by friends and founders, Louise and Helen. Their honed design philosophy concentrates on the concept of modern and directional collections which marry fresh, sports-inspired silhouettes with beautiful, hand-rendered botanical prints in clean and crisp colours. The collections transition loungewear from the intimacy of ‘home’ to being incorporated into an everyday wardrobe with much loved, luxury fashion staples.

Olivia von Halle

Guided by a passion for travel and lifestyle, the brand takes inspiration from timeless pieces – be it the traditional silk pyjama or humble tracksuit – and transforms them into something truly exceptional, blurring the line between nightwear and ready-to-wear. Launched at London Fashion Week in 2011, the brand collection of luxury silk loungewear is designed to elevate the every day with glamorous silk pyjamas inspired by the 1920s sleepwear worn by Coco Chanel. Since then it has grown to include silk robes, kimonos, slip dresses, nightshirts and eye masks. 

SEE ALSO:  Cocktail Dresses: The Top Designer Brands For Women Over 50

Desmond & Dempsey

Well known for its fauna, creatures, and graphic hand-painted prints, Desmond & Dempsey’s collection evokes stories of a faraway land. Founded by an Englishman and an Australian, the brand combines traditional and crisp British nightwear silhouettes with a laidback and playful Aussie feel. The classic ‘Long Pyjama Set‘ is a little more tailored in the shirt, but comfy where it counts: deep pockets, an elasticated waist and legs that won’t ride up in the night.


Founded in 1996, the brand aims to create styles that were both flattering and comfortable. The collections are made using stretch jersey, resulting in feel-good sleepwear ideal for sleeping or lounging. The Eberjey pyjamas are surprisingly chic, soft, and classic. Check the Gisele Long PJ Set: button-up front, breast pocket, and contrast piping give this sleepwear a timeless look. 


Ukrainian nightwear label specialises in nightwear that you can wear in and out of the house. Sleeper offers chic and very feminine items almost too good to be hidden. TheIR best-selling item? The Party Pajamas with Feathers; a classic that can probably be found in the wardrobes of most modern fashionistas. 


Created with the jet set in mind, these pj’s are made to travel and to feel rich in. Founded by best friends Poppy Sexton-Wainwright and Lauren Leask in 2013, Asceno is best known for its boldly coloured and striped pyjama sets. Versatility is at the core of their business so you can buy well and buy less. 

Although, finding the perfect sleepwear can be tricky with all of the different shapes, styles, and colours on the market, make sure to find an item that fits; the looser the pyjamas the more easily your body can move when you sleep.

Caring For Silknight Wear

Once you found the right pyjama for you, take particular care of it, especially if it’s a silk one. This fabric is a premium and delicate material, so do not soak it before washing, also do not squeeze, crease or rub it whilst washing. For machine-washable silks, use the right programme with a special shampoo for delicate fabric. After washing, dry the clothing in a soft towel then hang it on a hanger. Pure silk dries very quickly and should be ironed whilst damp.

Also, don’t forget to clean your sleepwear regularly. According to The Cleaning Institute, pyjamas should be washed after three to four wears and changed often to reduce the risk of dust mites, bed bugs and other germs that can cling to our nightwear as we sleep. 

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