“If you love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cosy interiors and more, there’s a good chance you might be a coastal grandma,” says young Tiktok influencer @lexnicoleta who recently went viral taking credit for coining the term.
Rooted in classic ocean-side minimalism, it’s anything but trendy and probably a way for younger women to romanticise a later age in life, but still strong enough to become the new vibe of the season: an aesthetic that nowadays some would reckon cross-generational and a style many of us, gen x women and late bloomers, are already familiar with.
Think of Diane Keaton in “Something’s Gotta Give“, Meryl Streep in “Mamma Mia!” or simply Oprah at the Hamptons, and get inspired by those designs found in Nancy Meyers films and Martha Stewart Living with cosy rooms filled with bowls of lemons and fresh vegetables handpicked from a garden.
A kind of a dream, isn’t it?
Well, it is. Coastal grandma-style is actually an exaggerated stereotype of the privileged mature woman with large white couches and a penchant for walks on the beach, and something tells us this revival on social media might work very well for Netflix to promote the just-announced news that Nancy Meyers, will soon release her first film in years through the streaming platform.
Anyway, that shouldn’t stop you to embrace the look if you like it (or simply keep choosing those basic staples you have been wearing for ages well before TikTok said they were cool).
Luckily, none of the signature traits of the coastal grandmother look actually require having grandchildren so the aesthetic is entirely achievable (even if you don’t live on the coast) and may appeal to those who have become familiar with the fuss-free outfits worn over the last couple of years but still want to look put-together.
For those not living in a beach house with a bountiful backyard garden, there are still chances to capture the spirit of this aesthetic by simply dressing for the role, slowing down, enjoying your life and creating these little moments for yourself.
All you need to do is lean into high-quality simplicity. This could be as easy as wearing an oversized cardigan to the farmer’s market, bringing a reusable woven tote, and making a fresh salad made with the ingredients you bought when you get home.
In particular, a coastal grandma chic aesthetic involves plenty of crisp button-downs, a straw beach hat, soft feel-good fabrics like linen or cashmere in neutral shades, cargo pants or straight leg white jeans. To nail the look, you want to stick to earthy tones, like blues, greens, creams, white, beige and light pinks. Coastal vibes also include some lifestyle choices like gardening, playing the music of Etta James and Nat King Cole in the background, drinking a glass of white wine overlooking the sea, as well as cooking earthy dinners for friends.
And don’t forget to take long walks on the nearest beach (either solo or with her beloved dog) whenever you have the opportunity. Your body and your mind – not your sense of fashion – will thank you.