Whether you look for household essentials, books, technology, or clothes, Amazon has something for everyone.
Providing access to pretty much everything, at great prices and discounts, with an easy checkout process and efficient delivery, this big online retailer has solid options, especially for midlife women who don’t have the time or the energy to go out and do some shopping.
Yes, very few women over 50 can resist buying products from home that are just a click away. But how can we make sure to find the right deal without being overwhelmed by ads, unknown sellers or misleading sales?
If you look at the stats, clothing, shoes, jewellery, home and kitchen are the most searched-for categories on Amazon with 8.3 billion and 7.0 billion product views respectively. With so much to choose from, it’s easy to get lost in browsing.
Fortunately, Amazon updates its best-selling products hourly, including favourites that have been reviewed thousands of times or earned the title of Amazon’s Choice and are backed by the luxury of free two-day Prime shipping.
If you need some help to better understand Amazon’s sections and make sure you’ll have a satisfactory and positive overall experience, here are some tips for you.
How to avoid too much scrolling
At first, it can often feel a little like the Wild West — with a seemingly endless array of options and sometimes inconsistent reviews, and it can often all be one big guessing game, but knowing the right sections where to navigate might help you to avoid several “faux pas”.
As a rule of thumb, filtering the site’s search results to only show items sold by Amazon.com will likely improve the quality of the items you see, cutting out a lot of less relevant, lower-quality search results. After many years of marketing products—and understanding precisely what and when people are buying, Amazon started removing the middleman by offering its own labelled items, so you may not go wrong with them.
The most loved Amazon sections
Depending on what you want to buy, there are some areas on Amazon you should consider first to avoid never-ending scrolling.
In case you need to update your wardrobe, the first place to start is checking the Essentials line, an in-house, affordable clothing brand with a broad range of styles for various occasions. Whether you’re looking for business-casual attire or sportswear, the selection of basics is quite impressive for everyday wear.
According to Julia Webb, senior shopping editor at Yahoo.com and Amazon style expert, this month we should invest in colours. “With spring here and plenty of sunny days on the horizon, I’m adding as much colour to my wardrobe as I can while moving away from my winter neutrals“, she said. From cheerful workout sets to floral dresses that you can dress up or down, she recommends browsing the Amazon fashion must-haves to check out items that are worth buying— starting at just $14.
On the other hand, if you are in need of quality and value everyday products delivered straight to your door Amazon Basics is the section you should browse.
Here you can shop for towels, bedding, discover home organizers and office supplies and get the basic products you need, from jackets to chairs, all at a much more affordable price, plus 2-day shipping for Prime members, a membership program that grants users access to services and perks only available to regular Amazon customers like Try Before You Buy service.
Through Amazon’s Choice, instead, you’ll find easier-to-discover products that other customers frequently choose for similar shopping needs. Products highlighted as Amazon’s Choice are highly rated, well-priced and available to ship immediately.
As a part of its commitment to sustainability, Amazon also launched an eco-friendly lifestyle brand called Amazon Aware, which consists of beauty, clothing, and home goods which are all certified carbon neutral meeting the company’s Climate Pledge Friendly standards. In terms of sustainable fashion, the line offers basics such as ribbed crewneck sweaters and straight-leg denim pants.
Apart from Amazon Best Sellers – a section that includes best sellers items listed according to their rankings based on Amazon.com sales – women over 50 may find the section Amazon Movers & Shakers very interesting to explore too. Basically, it includes the biggest gainers in Amazon sales rank over the past 24 hours or we should say the trending products. And we love trends, don’t we?
Last but not least, when shopping on Amazon, make sure to stop by a section called Interesting Finds, which is a constantly updated feed of some of the coolest, smartest, weirdest, best-looking, and funniest products you can find on the site. If you are looking for a special gift to give to that special friend who has it all, or that little gem that you never knew you needed and now that you have it, simply can’t live without, this is the right area to explore on Amazon.
But what if you’re looking for exclusive deals? Well, you just have to wait a couple of months. Don’t miss the annual Prime Day, a global annual savings event, for mega-shopping galore. This year, it’s from July 12 to 13. Get ready!